FROM THE FOUNDER
If you’re reading this right now, chances are you’re curious about increasing your online presence.
The world of healthcare is rapidly changing, and we’re watching private practice experience fundamental changes before our very eyes – changes that will continue to unfold in the coming years. What we do know to be true, is that the more patients are required to pay out of pocket for their healthcare, the more due diligence they will perform before choosing a provider. And where is the first place they go? That’s right, the internet.
With an estimated 80% of internet users performing searches to obtain health information, your patients are online. And considering that the first two results in Google garner 80-90% of clicks, the question is: will you be their first choice?
The good news is that now, more than ever, we have digital tools at our disposal that are both cost efficient, highly effective and offer a significant return on investment. These tools allow physicians to position themselves as experts, build a patient community, and positively impact their bottom line with quantifiable results.
If you’re ready to propel your practice into the age of digital healthcare, call us today to find out what Digital Media For Doctors can do for you.
FROM THE DMFD BLOG
Dr. Rob Lamberts recently posted an article at The Healthcare Blog that describes his efforts to improve the health records system to make it more patient friendly. The takeaway message is this: Ask the patient! Any tool that is ostensibly designed to serve and benefit patients needs to be vetted, tested and improved with the help of patients. Otherwise, doctors and healthcare organizations are simply going to create more hoops…
Angie’s List is well known as a premier rating site that doesn’t let customers or business owners get away with any shenanigans when it comes to online reviews. Business owners can’t buy a spot on the site or mess with the system by posting glowing reviews to boost their own reputation. Competitors are also weeded out so they can’t post bad reviews about a rival company. Customers have to disclose…
Direct primary care (DPC) is being touted as concierge medicine for the masses. But perhaps it could be more accurately depicted as a return to “the good old days” when doctors simply got paid and supported by a community of patients who valued their services. The whole idea that health care should be primarily accessed through insurance is relatively new. It seems the time is coming around again for patients…