That’s a question that can best be answered with a strong dose of imagination. We’re already seeing the marriage between medicine and mobile technology on a whole new scale with the proliferation of embedded devices and wireless technology. There are pills you can swallow to take pictures of your gut and pacemakers that can be programmed remotely. A surgeon can operate on a patient in the next room using robotic equipment. In the future, all our health stats from blood pressure to electrolytes might be monitored 24/7 by tiny nanomedibots in our bloodstream. With so much information, it’ll be possible to target marketing more and more precisely. With this in mind, there’s no time to waste in getting your marketing up to speed with today’s technology. In another 5 to 10 years, it might not be possible to catch up at all.
What Will Healthcare Marketing Be Like in 2033?