On her social-media and PR blog, Commentz, Sarah Evans and her staff compile a lot of stats. Each quarter, she cherry-picks the most relevant for marketers to share with Ad Age.
1. eMarketer estimates there will be nearly 21 million Twitter users in the U.S. by the end of this year, and a sizable minority of those will use the service at least in part to follow brands. (eMarketer)
2. Forty percent of bloggers consider themselves professionals. (MediaBistro/State of the Blogosphere 2011)
3. There are now more than 800 million active Facebook users, with more than 200 million added in 2011. (Social Media Examiner)
4. B2C Facebook results are 30% above average on Sundays. (Convince & Convert)
5. Tweets last up to 67 times longer for users with higher Klout scores. (Mashable)
6. Nearly every large charity and university in America is on Facebook. Less than 60% of the Fortune 500 are. (Grow)
7. B2B marketers are spending millions of dollars annually on social-marketing programs, though nearly 30% are not tracking the impact of social-media programs on lead generation and sales. (TechJournal/Pardot)
8. Thirty-four percent of marketers have generated leads using Twitter, and 20% have closed deals using Twitter (AllTwitter)
9. Roughly two-thirds of social-media users say that staying in touch with current friends and family members is a major reason they use these sites, while half say that connecting with old friends they’ve lost touch with is a major reason behind their use of these technologies. (PEW Research)
10. The vast majority (95%) of the parents of 10-year-olds on Facebook were aware when their child signed up for the site, and 78% of those parents helped create the child’s account [despite rules that prohibit children under 13 from joining the social-networking site]. (CNN Tech)
11. One in three respondents (33%) said that they would prioritize social-media freedom, device flexibility, and work mobility over salary in accepting a job offer. (GigaOm)
12. One in three texters would rather text than talk. (NYTimes: Bits)
13. Seventy-seven percent of consumers said they interact with brands on Facebook primarily through reading posts and updates from the brands [....] 17% of respondents said they interact with brands by sharing experiences and news stories with others about the brand, and only 13% of respondents said they post updates about brands that they like. (Mashable)
14. The average Facebook user has 130 friends and is connected to 80 pages, events and groups. (Social Media Examiner)
15. Seventy-three percent of people think employees overshare on social-media. (Marketing Pilgrim)
16. Forty-three percent of all online consumers are social media fans or followers. (HubSpot)
17. Netflix’s price hike caused 805,000 paid subscribers to jump ship in the most-recent quarter. (Mashable)
18. Sixty-four percent of Americans stream mobile video at work. (Tubefilter)
19. The Mobile Marketing Association of Asia stated that out of the 6 billion people on the planet, 4.8 billion have a mobile phone while only 4.2 billion own a toothbrush. (60 Second Marketer)
20. According to ThreatMetrix survey of 722 active internet using consumers, 37% intend to make a purchase using their smartphone, nearly three times as many as those who plan to use their tablet. (Get Elastic)
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